MTV Shakedown 1

In September 2004 Unilever Ice Cream sponsored MTV Network Europe's reality show 'MTV Shakedown with Wade Robson', where dance hopefuls competed to star in R&B singer Ashanti's latest video. The show took on a 'Big Brother'-style reality format, with cameras recording the contestants as they train in a dance boot camp to win a year's contract with a top dance agency and a starring role in Ashanti's video.

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