Everything that we 'consume', from social media to advertising, to entertainment, construes an aspirational reality. We aspire and desire to possess a number of material objects: props to signal our social rankings to others. Objects become a metaphor of our accomplishments: whether of an idyllic time of leisure and fun, or symbols of artistic or intellectual achievements, or image of the intention to maintain a certain desired physical aspect.
I choose Vacuum Forming as a technique to create a series of objects to form a hyper-real environment. The objects look solid when seen from one side but appear hollow only when walking around the space.
Money does not have an absolute value, but one that is completely dependent on status, class, attitude and condition at one given time.
You are drawn to this shiny coin, through its holes you can see what you are purchasing while on the other side you become aware of your reflected image: a reminder of the value you attribute.
The Royal Mint supported me whilst at the Royal College of Art London to produce these bespoke £5 coins.
The entirety of this room is a model.
The installation comprises of: Warehouse walls, BMW car key, apple macbook, prada purse, Hangover pills, macaroons, Pantone Mug, silver spoon, iPhone, DJ turntable, records, Louis Vuitton travel bag; art, philosophy and poetry books, paintings, Dumbbells, diamond encrusted in engagement ring.
MATERIALS: STYRENE, PAPER, VINYL, PAINT.
The entire room seen from the rear. STYRENE, PAINT, ADHESIVE VINYL, INK, PAPER.
Prada Wallet. STYRENE, GOLD PAINT.
Luis Vuitton travel bag. STYRENE, PAINT, ADHESIVE VINYL .
Various Books. STYRENE, PAINT, PAPER, INK, ADHESIVE VINYL .
Dumbells. STYRENE, METALLIC PAINT.
Entire Set, including a TV Camera capturing 'reality' from a vantage point from where everything appears plausibly real.
Materials: STYRENE, PAINT, ADHESIVE VINYL, INK, PAPER, TV CAMERA, DIGITAL SCREEN.
This leaflet is part of the installation and it is a reminder of the market value of each item (represented by the installation) in real life.
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